(http://www.tech-faq.com/what-is-a-database.html)
My next step was creating the database. Because I own a Mac, I could not use Access which is the common database program used for Windows, so instead downloaded a trial of FileMaker Pro database software.
(http://www.thewwwblog.com/filemaker-pro-application-for-mac.html)
On FileMaker Pro, I began by importing the data in a FileMaker table and changed the data to a Field Type of Date. I then, created my own custom layout to make my database more user friendly. From creating my database, I learned how helpful they are for businesses are you select your own criteria for your records and organize everything. I never noticed how much of a difference it makes from an Excel spreadsheet through organizing large quantities of data and having everything easy to find all in one location. I was able to create a form which allowed me to display the data in a more user-friendly format. I also, through FileMaker "Find", was able to select a specific criteria (in my case Individual Membership types) from the whole database - therefore allowing me easier management of my DBMS. Over all, through creating my database on FileMaker, I became absolutely amazed on how you can automate tasks through one quick command.
With this being said, while in the project I had to make a "Departed Member Report" to allow the fitness center (Kristi's 24 Hour Fitness) owner follow-up with people who have recently left the gym to see why they left the gym and try to entice them to return. Personally, I think looking at registration dates to see if there is a trend on when most people join the gym could potentially help with knowing the best time to advertise and run promotions to entice even more gym registrations. I think focusing on people leaving is a weak tactic and instead, I would dedicate on trying to gathering more memberships rather than applying a focus on earning them back.
All in all, thanks to the database project, I was introduced to a whole new method of organizing and maintaining large volumes of data and enabling myself to organize it much easier than I could have with a spread sheet and seeing how helpful it can be for a business.


No comments:
Post a Comment